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The AI-powered Entity Audit opens 1 November

MLforSEO Academy

Self-paced courses in machine learning, AI search and entity SEO for marketers. Pay once, learn at your own pace, keep the workbooks.

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Five practitioner-led courses, from ML basics to agentic search and entity audits.

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5 courses · 2 instructors · 10 reviews, all 5 stars · 140+ learners

Courses

Pick the workflow you want to learn

Each course pairs video lessons with the workbooks, templates and scripts to run the work on your own site.

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Bundles

Save with a bundle

Bundles combine courses for less than buying them one by one.

How it works

From checkout to your first lesson in minutes

  1. Choose a course

    Or a bundle, if you want more than one.

  2. Pay once at checkout

    VAT is handled for your country and an invoice is issued automatically.

  3. Learn in My courses

    Self-paced video lessons. Start straight after payment.

  4. Ask in the Slack community

    Bring questions about the lessons to the free MLforSEO Slack.

Every course includes

  • Self-paced video lessons
  • Workbooks and templates
  • A certificate of completion
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From students

What learners say

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Questions about buying and access

How do I access my course after paying?

Access starts as soon as your payment is confirmed. Log in and open My courses: every course you own is there, with your progress saved.

How long do I have access?

All courses are self-paced, with no time limit to finish. Each course page states its access terms; most include lifetime access.

Do prices include VAT?

No. Prices exclude VAT; VAT is added for EU individuals, calculated at checkout from your billing country. EU businesses with a valid VAT number are reverse-charged: enter it at checkout.

Can I get an invoice for my company?

Yes. An invoice is issued automatically at checkout with your billing details. If you need a correction (company name, address, VAT number), reply to the invoice or order email.

What is your refund policy?

You agree at checkout that your access starts as soon as your payment is confirmed, which means the standard 14-day right of withdrawal no longer applies. We still offer a goodwill refund: ask within 7 days of purchase and, if you’ve used no more than 5% of the course (about one lesson of a 20-lesson course; opening a lesson or downloading a resource counts as use), you get a full refund. We check this against the access log, so there’s nothing for you to prove. Mistakes, such as buying the same course twice, are always reviewed. The details are in our payments, refunds and returns policy.

Can I buy for my team?

Yes. We can set up bulk checkout and one invoice for several seats. Get in touch with the number of seats you need, or reply to your order email.

Is there a membership?

Not yet. Courses are sold one by one or in bundles. If you’d like to hear when a membership opens, join the membership waitlist.

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