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Join a community of organic search marketers, learning machine learning ✨
Learn machine learning for SEO
Learn machine learning for SEO – regardless of the platform you are driving organic growth for.
Explained by actual experts
Lessons are curated and built from actual ML/SEO experts – people that know the challenges of SEO, and understand machine learning well enough to implement it in a meaningful way.
Zero-to-hero on a given project, with the help of our experts
Academy lessons are different than our normal content as they take you from zero-to-hero in a single session. Whether it’s doing internal linking with ML or building a keyword or customer review universe, we will show you everything from opening your browser to hitting send on the email to your stakeholder.
A new way to learn machine learning for Organic Search Marketing
If you have tried machine learning and struggled, or if you love ChatGPT but realise how much better you can do, then this platform is just what you need.
01
Lessons that will take you from zero-to-hero
What makes the academy content different is that it will allow you to really understand what to do, how to do it, and why do it in the context of organic search marketing and machine learning. The concepts and methods are tried and tested by our expert contributors, and they are there to guide you through every step of the journey.
02
Knowledgeable experts, ready to help
All experts are easily reachable to answer questions in our Slack community. You are going to be learning from the best in the game – people with experience in both machine learning automation and organic search marketing. Creative, passionate, great educators that are there to help you in every step of your journey!
03
Community of learners
Our Slack community is the perfect place to connect with like-minded marketers and our expert contributors. The academy will also have different formats, like AMA and interviews, that will go beyond the obvious and discuss the challenges of ML implementations.
Pricing
Pricing tailored to your needs
Select your favorite plan and join the waitlist
Self-learner
Pay-as-you-go pricing
$20
/ month
Access to academy content
Access to Slack community
Special discounts and early access to online courses
Popular for beginners and people that want to try implementing machine learning into a few projects but not sure of long-term goals
Enterprise learner
Perfect for those, looking to use up some of their personal company-sponsored learning budget for skills development in machine learning. Yearly pricing, with an ability to get access to the academy and all past and future academy content for one year
$200
/ year
Access to academy content
Access to Slack community
Special discounts and early access to online courses
16.67% yearly price discount
Popular for enterprise marketers, looking to up-skill in machine learning
Team of learners
Perfect for organizations, looking to upskill their entire team with automation skills.
Prices as low as:
$10
/ per seat on custom packages
Access to academy content
Access to Slack community
Special discounts and early access to online courses
Popular for teams – agency, small organisations, or enterprises
Discounts and custom packages with training options for enterprise organisations
Built for marketers who’d rather automate than copy-paste prompts.
Self-paced, expert-led courses with practical exercises and lifetime access. Pick the workflow you want to automate.
AI Search Optimization & Agentic SEO
Optimize for agentic search — the AI systems that browse, decide, and act on your behalf. Make your brand findable, trustworthy, and actionable to the agents mediating discovery, and measure your influence when rankings no longer tell the whole story.
- How agentic search actually works
- Intelligent agents in SEO workflows
- Knowledge graphs & structured data for agents
- Designing content for retrieval & reuse
- Measuring influence, not just traffic
- Your audience is no longer only human
Introduction to Machine Learning for SEOs
Go from zero to running your first ML workflows for SEO. Build classifiers, clusterers, fuzzy matchers, and entity extractors that work in production.
What you’ll learn
- The ‘why’ behind AI/ML for marketers
- Classification workflows
- Clustering for content & queries
- Fuzzy matching at scale
- Entity extraction pipelines
- Content transformation with ML
“Perfect for beginners and seasoned pros.” ★★★★★ · Verified studentView course →
Semantic AI/ML-enabled Keyword Research
Build a semantic keyword universe and an automated content-brief pipeline — from query understanding through SERP analysis to delivery.
What you’ll learn
- Fundamentals of semantic keyword research
- Query understanding & analysis
- SERP analysis with AI
- Search intent classification
- Knowledge graphs & information gain
- End-to-end automated content briefs
- Bonus: AI search systems & synthetic queries
“Crazy amounts of value.” ★★★★★ · Verified studentView course → ✦ NEW
Entity SEO & Knowledge Graph Strategies for Brands
Win in both traditional Google and LLM-driven search by mastering entities, brand recognition, and knowledge graph integration.
What you’ll learn
- Entities & entity extraction (knowledge primer)
- Entity-based search in the LLM era
- Brand entity development & recognition
- Knowledge graphs (knowledge primer)
- Knowledge graph integration & optimization
- Multi-platform brand entity authority
“Beatrice delivered a masterclass for both traditional and modern entity SEO.” ★★★★★ · Verified studentView course →
Not sure? No problem ✨
You can still start learning immediately with our machine learning tutorials, project implementation guides, and templates for all things coding, Google Sheets, and Looker Studio. We’ve made sure you have everything you need to get better at MLforSEO, regardless whether you join the academy or not.
Explore the free content we produce:
Frequently Asked Questions
What is the difference between the free content and the academy content?
The free content we publish on our blog and resource section is organised in three main content types – machine learning tutorials, project implementation guides, and templates. Essentially, we focus on different nuggets of information, and everyone can pick and choose what to learn or what template or process to use. Combining these different content types would still result in awesome implementations, and amazing learnings. These resources are, of course all created by our team of ML/SEO expert contributors.
The academy content, on the other hand, is a more guided walk-through of a given project. Think of it like expert-led hands-on webinars, with all the commentary and detail you need to become an expert on the topic. They are jam-packed with information and insights on how to go from good to great, or even expert. Our academy is designed to also showcase more edge use cases and highlight aspects of ML implementation beyond the obvious.
Does academy access grant me access to online courses as well?
No, the academy access does not grant access to online courses. Since there might be some overlap between the materials in the courses and academy, we promise to offer a very generous discount to online courses to all of our academy members.
When will the academy go live?
We are planning to launch the MLforSEO academy in 2026. Until then, we will focus our efforts on building an amazing content and templates library, great newsletter content, and sourcing the best talent from the organic search marketing industry to help us achieve our goals for the academy.
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