MLforSEO Academy · The AI-powered Entity Audit

Entity Extractor & Salience Profiler

Pull entities out of your content with Google's Natural Language API, then roll them up into one profile per URL — so you can see which pages are about something other than what you intended.

What you need

A Google Cloud API key with the Cloud Natural Language API enabled

Cost

Free for most audits — 5,000 units a month, then $1 per 1,000

Feed it

Paste one page, or upload a crawl export with a URL column and a content column

You get back

entity_mentions.csv and page_entity_profiles.csv

How to use it

1. Paste your API key. It stays in this browser tab and is sent only to Google.
2. Start with a single page so you can see the shape of the data before spending anything.
3. Set the intended entity — what the page is supposed to be about.
4. Read the table: the top row is what a machine thinks the page is about.
5. Then upload your whole crawl and export both CSVs.

Worth knowing. Use API version 1. Version 2 does not return a salience score at all, and every prominence measure here depends on it.

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