MLforSEO Academy · The AI-powered Entity Audit
Entity Gap Matrix
Compare your entity coverage against up to three competitors. Names are normalised before anything is compared — the step most gap analyses skip, and the reason most of them are wrong.
- What you need
- Nothing — no API calls at all
- Cost
- Free
- Feed it
- One entity export for you, and one for each competitor
- You get back
- A shared / missing / unique / thin matrix, exportable as CSV
How to use it
- Load your own corpus into the first slot.
- Add up to three competitors. Pick them for comparability, not for ranking.
- Press Compare, then read the four verdicts.
- Filter to missing, and require two or more competitors before you act.
- Export, and use it to score Coverage.
Worth knowing. Filter chrome and generic nouns out of every corpus first, not just your own — otherwise the top “gap” will be a word like “content”.
MLforSEO · The AI-powered Entity Audit
Entity Gap Matrix
Compare your entity coverage against up to three competitors. Names are normalised before anything is compared — the step most gap analyses skip, and the reason most of them are wrong.
1 · Load the corpora
Upload the
entity_mentions.csv the Entity Extractor produces — one for you, up to three for competitors. Everything is computed in this tab; no API calls, no cost.
On competitor data: run the extractor over their public content and keep only
the derived entity export. Never redistribute a competitor’s scraped page content —
the entity list is transformed data, the content is theirs.
Load your own corpus and at least one competitor.
The matrix
Higher salience
Lower salience
Absent
Cell shows pages · mean salience
This tool comes from The AI-powered Entity Audit
It is taught in Module 4, Lesson 4.4, on a real site, with the dataset bundled so your numbers match the video.