MLforSEO Academy · The AI-powered Entity Audit
Entity Consistency Checker
Find the entities you refer to by more than one name, and the ones Google has quietly merged into something else. No API calls, no cost.
- What you need
- Nothing — it runs entirely in your browser
- Cost
- Free
- Feed it
- entity_mentions.csv from the Extractor
- You get back
- A cluster report you can export
How to use it
- Upload the entity export. The MID column is what makes this work.
- Read the high-severity clusters first — those share an identifier.
- Decide, per cluster, whether the variants are one thing or several.
- Choose one canonical form and record it.
- Leave case-only differences switched off unless you have a specific reason.
Worth knowing. Not every cluster is an error. “Google” and “Google Cloud” are different things; “LLM” and “LLMs” are not.
MLforSEO · The AI-powered Entity Audit
Entity Consistency Checker
Find the entities you refer to by more than one name, and the ones Google has quietly merged into something else. Runs entirely in your browser — no API calls, no cost.
Your entity export
Upload the
entity_mentions.csv from the Entity Extractor. The mid column is what makes this work: entities sharing a Knowledge Graph MID are the same thing by definition.
Needs an entity column. Types and MIDs unlock more checks.
Case-only differences (
content / Content / CONTENT) are excluded by
default. In the MLforSEO corpus they were 94% of all clusters and none of it was
actionable. Turn them on only if you have a specific reason.
Clusters
This tool comes from The AI-powered Entity Audit
It is taught in Module 3, Lesson 3.3, on a real site, with the dataset bundled so your numbers match the video.