Description
Optimize for agentic search — the systems already deciding what gets seen
Most of what’s called “AI SEO” today applies old mental models to systems that work in fundamentally different ways. This course corrects that. You’ll learn to optimize for agentic search: systems that autonomously retrieve, evaluate, and synthesize information from multiple sources to generate a single answer — deciding whether your content is used before a user ever sees a result.
What you’ll be able to do
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DiagnosePinpoint whether your content fails at retrieval, evaluation, or synthesis — and know the difference between being indexed and being selected.
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DesignStructure content as atomic, verifiable claims with entity markup that agents can extract and reuse across sources.
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MeasureBuild test-query sets to track your selection rate across ChatGPT, Perplexity and Gemini, and measure entity-recognition completeness.
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DecideJudge any new SEO claim or vendor pitch against how these systems actually work — and separate durable principles from short-lived tactics.
What’s included
Taught by Beatrice Gamba, Head of Innovation at WordLift — knowledge graphs, RAG pipelines, and entity recognition at scale.
Questions before you enrol
Is this too advanced if I’m not technical?
No — it’s built for marketers and SEOs, not engineers. You’ll meet the real mechanisms (chunking, entities, structured data), but always explained from a practitioner’s chair, with worked examples you can copy. No coding required.
Isn’t most of this available free online?
Pieces are — scattered, often outdated, and rarely tied to a mechanism. This is the corrected, end-to-end model: how agentic systems retrieve, evaluate and select, exactly where your content wins or loses, and the audits and measurement to act on it.
Is it self-paced?
Yes. Every lesson is on-demand video + transcript + slides + a workbook. Start now, finish whenever, and revisit anytime with lifetime access.
Will it go out of date?
The tactics-of-the-week will; this doesn’t. It’s built on the durable mechanics — verifiability, entity clarity, structural coherence — that don’t change with each model release. And every future update is included.
Can I do more than one course?
Yes — bundle this with the Entity SEO & Knowledge Graph course and save up to €200. See the bundles below.
Prefer to go broader? Bundle it with the Entity SEO & Knowledge Graph course and save.
