PREORDER / Early Bird Price: AI-Powered, Authentic & Scalable YouTube SEO Course by Larisa Ivanova and Lazarina Stoy

Description

Be first in line for a hands-on, systems-driven program that shows you how to plan, produce, optimize, and scale YouTube—with AI that keeps your voice authentic and your workflow efficient.

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Release timeline (staggered access)

To keep things focused and applied, the course ships in three drops:

1. December 2025 — first 4 modules go live

2. January 2026 — all remaining core modules unlock (to keep chronology consistent we’re releasing these after December)

3. February 2026 — bonus guest lessons ✨ (e.g., starting a channel from scratch—case study with Vyara Stefcheva, automating processes with n8n, optimising videos for LLMs and AI Search Systems; and more)

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Who this course is for

Creators, solo experts, in-house marketers, and small product or service-based businesses or marketing teams who want repeatable YouTube growth—not just views. You’ll build a lean, AI-assisted workflow that protects your brand voice, speeds up production, and compounds results across YouTube (and beyond).

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Outcomes you can expect

• A channel-ready system: strategy, setup, governance, and a living content calendar.

• AI-assisted production from script to edit to distribution—without sounding robotic.

• Search-smart optimization for YouTube, featured snippets, and entity-rich descriptions that LLMs can “understand.”

• A content transformation framework to multiply each video across platforms.

• Templates, prompts, SOPs, and tools you can keep using after graduation. ✨

• An MLforSEO Academy certification for any course you complete with us to brag about

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The curriculum

Module 1: Welcome

• Intro

• What this course will cover + Who this course is for

• Why this course

Module 2: YouTube 101: What you need for channel success (do this before you start)

• Channel Setup Best Practices — logo, banner, titles, descriptions, defaults, publish hygiene

• YouTube Algorithm Overview — current trends and what AI is changing

• Video Types that Work — for personal and professional brands (formats, hooks, retention patterns)

Module: 3 Strategy & Reusable Segments

• Content Strategy & Calendar from Day 1 — pillars, cadence, capacity planning

• Branding Automation — consistent intros/outros, logos, colors, captions at scale

• AI Video Distribution Strategy — scheduling & optimizing for YouTube, LinkedIn, TikTok

  • You’ll map a pre-distribution plan and the tools we use.

  • Deep-dive content transformation lesson + lightweight helper tool.

  • Deliverable: a text plan that defines metrics, timings, business model, niche, preferences, and whether you want us to prototype assets for you.

Module 4: Foundations of AI Video Creation

• Why AI Video for Business? — benefits, costs, scalability

• AI Workflow Planning — from idea → script → visuals → edit → distribution (where AI fits)

• Content Transformation Approaches — short-to-long, long-to-short, multi-platform

• Beyond YouTube — the Content Transformation Framework in marketing & SEO

• AI-Powered Competitor Analysis on YouTube

Module 5: AI Tools to Help Scale YouTube Growth

• Landscape Overview — avatars, TTS, stock libraries, editing assistants

• Getting started with Descript — must-know AI features

• Getting started with Prompt-to-Video Tools — Sora, Meta tools, Nano Banana, Midjourney (capabilities & constraints)

• Getting started with VEED.IO

Module 6: AI Integration in the Video Workflow

• Scriptwriting with AI — from prompts to polished scripts that match your voice

• Turning Blogs into Scripts — summarization, tone, story beats

• Script Visualization — stock footage, AI images, branded assets

• Editing Assistance — auto-cut, subtitles, translations (hands-on with Descript, vidIQ)

• Automated Table of Contents — with our academy tool (e.g., upload → Sonix-style TOC)

Module 7: Synthetic Personas – Voiceovers, Avatars, Platforms

• Strategy — voices, accents, and avatars that fit brand identity

• Platforms — Synthesia and peers (selection criteria)

• When to Use — best practices, DOs and DON’Ts

• Synthetic UGC Content — overview, trends, niches, tools

Module 8: Automated Video Creation for Marketing

• Social Media Shorts — repurpose blogs, newsletters, decks into reels/shorts

• Explainer & Training Videos — automate client onboarding

• Tutorial Videos — scale product documentation

• Sales & Product Demos — minimal input → maximum clarity

• Synthetic UGC for Beauty (Affiliate) — workflows and compliance

• Train a Synthetic Persona of You — scale blog-to-video content

Module 9: Optimization for Featured Snippets & LLMs on YouTube

• Featured Snippets — types, importance, examples

• Entity Mentions — people/brands and smarter descriptions that aid retrieval

• Knowledge Graphs — Google vs. YouTube + working with the Knowledge Graph API

Module 10: Ethics & Future Trends

• Ethical & Legal Considerations — copyright, disclosure, deepfakes, music, kids’ content

• The Future of AI Video on YouTube — personalization at scale, interactive AI hosts

• Future of AI Content — new platforms (e.g., Vibes, Sora 2), watermarking & provenance research

Module 11: Recap & What’s Next

• Congratulations—what you’ve built

• Next steps

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What makes this course different

• Authenticity first. Every AI step protects tone and brand.

• Search-native. Built by practitioners who live at the intersection of YouTube, SEO, and ML.

• Systems over hacks. SOPs, templates, and workflows you can hand to a teammate Monday morning.

• Evidence-driven. You’ll test, measure, and iterate like a product team.

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Meet your instructors

Lazarina Stoy — Founder, MLforSEO

Lazarina is a marketing consultant specializing in organic search and AI/ML-powered automation. She founded MLforSEO, a training platform that helps search marketers upgrade their workflows with machine learning and practical automation. She’s trained B2B, SaaS, and big-tech teams, and regularly shares frameworks at industry events and on her channels.

• MLforSEO publishes applied training, templates, and resources for organic marketers.

• Lazarina’s writing and talks span YouTube SEO, analytics, and ML-enabled workflows.

Larisa Ivanova — Founder, Avenara

Larisa is a YouTube SEO consultant and video growth strategist with 8+ years of experience, a degree in Psychology, and a strong marketing background. As founder of Avenara, she helps creators and SMBs grow through data-driven channel strategy, optimization, and content planning—blending behavioral science with practical video SEO. She also brings experience in event management and organization, which informs her audience-centric approach to programming and production.

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How you’ll learn

• Short, focused lessons with live builds, checklists, and prompts.

• Downloadable SOPs & templates for scripts, descriptions, distribution, and measurement.

• Tool labs that compare AI options and help you choose a stack that fits your constraints.

• Capstone: a distribution plan (and optional prototype assets) tailored to your niche.

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What you’ll leave with

• A working channel system, not just notes.

• A repeatable AI workflow that respects your voice.

• A clear measurement model (retention, CTR, search visibility, entity coverage).

• A whole suite of tools and resources you can use to start and scale as quickly as possible, and as professionally as YouTube mandates

• Confidence to ship consistently—and scale without burning out.

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Preorder now

Lock in for early access at a discounted price and join the cohort from day one once the first part of the course drops on February 2026. Another content pack will drop in March 2026 with guest sessions on n8n automation and zero-to-channel case studies ✨.