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This course, Semantic Keyword Research: From Theory to Practical Application, offers an in-depth exploration of modern keyword research strategies, moving beyond traditional approaches.
You’ll learn how to leverage concepts like entities, search intent, and understand how search engines actually process queries to improve your organic presence and content strategies. With a focus on user behavior, query paths, and machine learning APIs to use to ease some of the load, this course will guide you through advanced data analysis techniques and practical tools for semantic keyword research.
By the end, you’ll be equipped to conduct comprehensive keyword research, visualize your findings, and integrate all of this knowledge into actionable projects to follow the completion of your semantic keyword universe.
Hours of video tutorials, with 10+ query semantics concepts demystified. Numerous patents covered in a practical way, with practical exercises and process improvement suggestions along the way.
Scripts, no-code templates, checklists, dataset samples, and other resources shared to kickstart your implementation
Forward-thinking marketers are currently taking this course
Lazarina Stoy.
Lazarina Stoy is a recognized expert in the intersection of SEO, data science, and machine learning. With a background in digital marketing and technology, Lazarina has worked with top-tier enterprise-level companies like AWS, Skyscanner, and Extreme Networks, leveraging machine learning to enhance SEO strategies, implement process automation, and drive organic growth. She is known for her ability to simplify complex technical concepts, making them accessible and exciting for both beginners and professionals.
Lazarina has led numerous projects implementing machine learning for SEO tasks, before turning her passion for technology into the training platform MLforSEO, where she helps organic search marketers get onboarded into the world of AI. Additionally, she has developed training resources, contributed to major industry publications like Search Engine Land and Moz, and spoken at leading digital marketing conferences worldwide.