Search today is no longer just about retrieving information. It’s about understanding, meaning, recognizing connections, representing knowledge in ways that both humans and machine can trust. This is where semantics come into play, and it’s where the future of SEO and digital content marketing is being shaped.
I’m Beatrice Gamba and I’m an expert in semantic SEO. For years, I have been working at the intersection of technology, data, language helping organizations and Fortune 500 companies structure their knowledge so it can be discovered and value in the AI driven world. I’m excited to bring this knowledge and expertise into a brand new module that’s now part of the Semantic ML-enabled keyword research course.
The name of the module is Entity Based Search and SEO – Building Brand Authority in the LLM era. In the module:
- we’ll begin by unpacking what entity-based search really means in the age of a LLMs, and you’ll see how search systems are moving beyond surface level signals to really focus on the entities. Entities are the concepts, organizations, people, ideas that give meaning to your brand data.
- From there, we’ll move into how to develop your own entity and strength of recognition across the digital ecosystem. This is about making sure that the essence of who you are and of your brand is consistently and accurately understood.
You learn how to establish yourself and your brand as a reliable entity that search engines and the LLMs would recognize, recommend, and prioritize in their suggestions. The module concludes with Clear next steps, so you leave not just with an understanding of concepts, but with actionable strategies to apply in your own work.
This is an exciting moment for anyone working in SEO content or digital strategy because meaning has never mattered more. So if you’re ready to deepen your understanding of semantics and learn how to represent knowledge effectively, I invite you to join me in this new module. I really look forward to guiding you through it.